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Professional Midwifery Advocates (PMAs)

Professional Midwifery Advocates (PMAs)

Professional Midwifery Advocates

Professional Midwifery Advocates (PMA) are experienced midwives with additional training, to enable them to support the practice and professional development of midwives.

PMA’s support and guide midwives so they can deliver consistent, high quality, safe maternity care.

PMA’s also support the women and families who journey through the Maternity Unit at The Royal Wolverhampton NHS Trust.

By listening to women and supporting the choices that they make, PMA’s ensure that the maternity care provided is responsive and caters to their needs.

How Professional Midwifery Advocates can Help You

A PMA can offer you guidance and support about a wide range of issues relating to your experience of pregnancy or birth.

PMA’s can:

  • Support you and your midwife to plan your pregnancy care and plan for the birth of your baby for example, whether you would prefer to have your baby at home, in a birthing centre or in a hospital but are being recommended something different
  • Discuss with you the most appropriate choices for you and your baby and offer any support you may need during this time
  • Work with Wolverhampton’s Maternity Voices Partnership to ensure women's experiences of maternity services are listened to
  • Act as a resource and assist in discussions with women, when midwives and/or women are faced with a situation where they feel they need further support and advice
  • Provide a Birth reflections ‘listening’ service which may include reflecting on a recent pregnancy or wanting to talk through a previous experience, because you are pregnant or planning to be pregnant again. We answer any questions that arise and follow up any issues that will improve our service 
How to Contact Your Local Professional Midwifery Advocates

At The Royal Wolverhampton NHS Trust, there are two Professional Midwifery Advocates – Amanda Costello and Emma McCartney.

Please ask your midwife to refer you or email:

Emma McCartney – emma.mccartney@nhs.net
Amanda Costello – amanda.costello@nhs.net

For more information about Professional Midwifery Advocates, visit the NHS England’s webpage via the following link:

Advocating for Education and Quality ImProvement (A-EQUIP), England’s Model of Midwifery Supervision – ‘One Year On’

A Teaching Trust of the University of Birmingham