• Safe & Effective
  • Kind & Caring
  • Exceeding Expectation
Trust Launches Text Service For New Mums

Trust Launches Text Service For New Mums

Date of release: 14 September 2020

Pregnant women and new mothers can receive helpful tips via text when they sign up to a free service known as ‘Flo’ organised by The Royal Wolverhampton NHS Trust.

Funded by NHS England/Improvement as part of The Black Country and West Birmingham Local Maternity and Neonatal System (LMNS), ‘Flo’ – short for Florence, as in the famous nurse Nightingale – message service will send regular, helpful and supportive tips, videos and messages before and after the baby arrives, by text to a mobile phone.

Latest News: Trust Launches Text Service For New Mums


Topics covered include relationship building, what to expect, feeding your baby and safer sleep.

Amanda Costello, Specialist Midwife for Infant Feeding at the Trust, said: “As a midwifery service we are thrilled to announce the launch of Flo from RWT’s maternity service. 

“This is another opportunity for women to access timely evidence-based information in their own homes, to support the conversations they will be having with their midwives.”

The texts are designed to arrive throughout pregnancy from 28 weeks until the baby arrives. 

Flo will continue to send useful informative texts after the baby is born to help new mothers, who just need to text Flo with ‘BIRTHDAY’ and the baby’s date of birth to take advantage of the messages.

The service is interactive too – if women need further help with feeding a baby they can text Flo to receive a message with details of how to access the support and information they need. 

Councillor Jasbir Jaspal, the City of Wolverhampton Council's Cabinet Member for Public Health and Wellbeing, said: “Every new mum needs a little help and support and this app is a great way to get encouragement along the way. I would encourage new mothers and mums-to-be to sign up today.”

To find out how to sign up to Flo for free, pregnant women or new mothers need to speak to their midwife, or visit The Trust’s breastfeeding support webpage.

***ENDS***

Notes to Editor

  • • For further information, please call Tim Nash on 07714 741097 or email tim.nash2@nhs.net
A Teaching Trust of the University of Birmingham